Our Policy on Privacy

This privacy policy sets out how Shade and Story uses and protects any information that you give us when you use this website.

Shade and Story is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Shade and Story may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes. This latest version of our privacy policy is effective from May 2018 and includes the new requirements of the GDPR.

WHAT WE COLLECT

Personal data collected, used, stored and transferred by us may include:

• Identity Data including forenames, last name, maiden name, date of birth, gender, marital status, and username or similar identifier
• Contact Data including home address, email address and telephone numbers
• IP address and information regarding what pages are accessed and when
• We may also collect other information relevant to customer behaviour, demographics, surveys and/or offers. We will not collect, store or process data that is labelled as sensitive under GDPR
• Marketing and Communications Data including your preferences in receiving marketing from us and our business partners and your communication preferences
• We may obtain your contact details from direct marketing services providers to send you mailings using the legal basis legitimate interest.

WHAT WE DO WITH THE INFORMATION WE GATHER

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• To carry out our obligations arising from any enquiries, projects or contracts entered into by you and us, compliance with a legal obligation, vital interests, a public task or legitimate interests.
• We collect this information for the purpose of our legitimate interests in maintaining and managing our Website and ensuring its security. If you do not want us to collect this information you can use your web browser’s “do not track” (“DNT”) facility to tell us that you don’t want to be tracked when you visit our Website. Further information about DNT can be found at https://allaboutdnt.com.
• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails, SMS messaging and direct/postal mail about new products, special offers or other information which we think you may find interesting using the email address, postal address and phone number which you have provided.
• You do not have to supply us directly with any information when you use our Website. If you choose to use our ‘contact us’ feature or otherwise get in touch with us, we will use the information you send us for the purpose of responding to your enquiry. When we use your personal data for this purpose, we do so for our legitimate business interest in communicating with you in accordance with your wishes and expectations. We will also use this data for the purpose of our legitimate interests in accessing appropriate professional advice and in order to ensure we comply with legal obligations to which our business is subject.
• We may collect IP addresses of visitors to our website for the purposes of protecting our website from hacking attempts or email SPAM.
• We may collect and store personal data as part of web servers’ logs for the purposes of detecting and preventing fraud and unauthorized access and maintaining the security of our systems.

WHERE DO WE TRANSFER THIS INFORMATION TO?

Information you send us via our Website is stored within, and not transferred outside of, the European Economic Area

HOW LONG DO WE KEEP THIS DATA FOR?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us. We review our retention periods for personal information on a regular basis.

SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect on-line.

HOW WE USE COOKIES

A cookie is a small file which is placed on your computer’s hard drive which helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual enabling it to tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For more information and a guide to deleting and controlling cookies, please refer to aboutcookies.org, provided by international law firm Pinsent Masons.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and helps us to identify ways to improve our website in order to tailor it better to our customer needs. We only use this information for statistical analysis purposes.

Overall, cookies help us provide you with a better and more usable website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may however limit some functionality and prevent you from taking full advantage of the website. For details on how to do this, please refer to , provided by international law firm Pinsent Masons.

We use Adroll to collect anonymous data on users of our site. The technologies utilized allow Adroll to collect this data entirely anonymously and allow us to deliver interest-based advertising. If you prefer that Adroll does not collect any data from when you visit a website, Information for opting out can be found on the National Advertising Initiative website.

We use Google Analytics to collect data on how our users are using our website and their demographics (age, gender) and interests which enables us to evaluate how our users’ behaviour varies by demographics and interests in order that we can improve our website content, marketing and services for our clients. The information generated by the cookies about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate your IP address with any other data held by Google.

The Google Analytics features we implement may be based on Display Advertising (e.g. Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting). Users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. If you prefer that Google Analytics does not collect any data from you when you visit a website that has it incorporated, information for opting out can be found on Google Analytics’ currently available opt-outs for the web.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

CONTROLLING YOUR PERSONAL INFORMATION

Under the General Data Protection Regulations (GDPR), you have the following rights:

• the right to be informed
• the right of access
• the right to rectification
• the right to erasure
• the right to restrict processing
• the right to data portability
• the right to object
• the right not to be subject to automated decision-making including profiling

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for a box, or boxes, that you can select to indicate your consent.

if you have previously agreed to us using your personal information for direct marketing or other purposes, you may change your mind at any time by writing to us, emailing us at [email protected] or updating your preferences directly on our website here

• If we are using your data because we deem it necessary for our legitimate interests to do so, and you do not agree, you have the right to object. We will respond to your request within 30 days (although we may be allowed to extend this period in certain cases). Generally, we will only disagree with you if certain limited conditions apply.
• We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information which we think you may find interesting if you tell us that you wish this to happen.

Klarna Privacy Policy

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.

Your personal data is handled in accordance with applicable data protection law and in accordance with the information in our Terms & Conditions We do not create derived or inferred data about people by profiling.

You may request details of personal information which we hold about you under the GDPR (previously the Data Protection Act 1998). If you would like a copy of the information held on you please email us at [email protected].

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at [email protected]. We will promptly correct any information found to be incorrect.

To get in touch , email: [email protected]

Or write to:

If you have a concern about the way we handle your personal data, you have the right to complain to the Information Commissioner (ICO). You can find details of how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.